Our story since 1997
In the creative fervor of Gustavo Holstein—a passionate soul—more than an eyewear brand is born: a visual manifesto. A call to dream, to explore unknown horizons, to feel the vibrant pulse of the universe and tune into the melodies of the future. From Argentina to the eyes of the world.
Each pair of frames is a testament to more than a quarter century of experience—a legacy of innovation woven in the heart of Argentina and projected to the eyes of the world.
Our creative processes strike the perfect balance between ingenuity and meticulous craftsmanship. Design teams in the United States and Argentina work together in a shared effort, intertwining cultures and perspectives to translate universal needs into unique forms.
Durability, comfort, and style
From the very first stroke—drawn with patience and vision—to the final adjustment before reaching the market, every stage of production reflects an odyssey of dedication.
At our core, we are a shared vision of beauty and resilience: a work of art worn on the face, a tribute to the indomitable spirit of our founder and to the passion of those who, every day, seek to see the world through a new prism.
Each collection is a celebration of design, an anthem to exclusivity, and an invitation to see the world not only as it is, but as it could be.
Precision, technology, and traditional craftsmanship
Our factory in Buenos Aires, Argentina, is a sanctuary of precision, where cutting-edge technology and traditional craftsmanship come together to ensure that every pair of frames is synonymous with durability, comfort, and style.
In the hands of our artisans, Italian acetate and stainless steel are transformed into objects of desire that reflect both the essence of those who wear them and of those who create them.
Our lenses are not mere barriers against the sun, but shields forged under rigorous European and FDA standards, offering protection ranging from UV100 to UV400. Designed not only to protect, but to endure, they resist impact and defy scratches.